Image of female with braces and a graphic advertising a marketing workshop

We are delighted to be running a workshop, Developing your Private Practice, on behalf of the British Orthodontic Society, Orthodontic Specialists Group. The workshop takes place in London on Saturday 2nd November.

The aim of this one day workshop is to provide actionable advice and techniques orthodontic teams can use to increase their portfolio of private patients. The workshop is specifically aimed at practices anticipating the need to evolve their offering following changes in NHS contracting or those facing increased local competition.

We will be looking at four main topics, Strategy, People and Culture, Processes and Patient Engagement:

Session 1 – Strategy

Planning for the future – developing a strategy for change

  • Creating and sharing a compelling vision for your practice
  • Treatment planning vs. business planning – using existing skills to solve a new problem
  • Analysing where you are now and creating a strategy for development

The UK market for orthodontics

  • The provision of orthodontics in the UK – exploring patient choices
  • Understanding patient behaviour – how it has changed and how you can align your services and marketing to better meet patient needs
  • Anticipating the future for orthodontics and refining your services

Session 2 – People and Culture

Preparing your team for change

  • Understanding and changing the culture in your practice
  • Identifying key behaviours and implementing and supporting your team through change

Session 3 – Processes

Aligning your services to meet the needs of your future patients

  • Patient motivations for orthodontic treatment
  • Barriers to starting treatment
  • Reviewing and refining your patient processes

Session 4 – Patient Engagement

Understanding patient engagement

  • Social listening – patient insights you can use to improve the marketing of your services and the patient experience
  • Creating patient personas to more accurately target your marketing
  • The six stages of patient engagement

Developing a marketing plan and Social Media

  • Understanding the relevance of digital media in patient engagement
  • The five circles of patient influence – putting the patient at the heart of your marketing
  • Websites and SEO – how small improvements can contribute to longer-term gains
  • Social media, blogs, and influencers – supporting others to market your practice
  • Creating and managing effective marketing campaigns