In today's digital age, having a website is a fundamental step for any business, including orthodontic practices. However, merely launching a website isn't enough. To truly harness the power of the internet and attract potential patients, orthodontists need to consider implementing a robust Search Engine Optimisation (SEO) strategy. Here's why: 1. Increased Visibility in [...]
How to Deal with a Negative Google Review of your Orthodontic practice As an orthodontist, you know that your reputation is everything. That's why it can be so upsetting when you receive a negative Google review. But how should you respond? Here are some tips on how to deal with a negative Google review [...]
Branding isn't just about logos Branding for Orthodontists: It's Not Just About Updating Your Logo In today's competitive dental market, it's more important than ever to have a strong brand. A well-branded orthodontic practice will stand out from the competition and attract more patients. But branding is more than just updating your logo. [...]
Branding for Orthodontists In today's competitive marketplace, it's more important than ever for orthodontists to have a strong brand. A well-defined brand can help you attract new patients, build loyalty with existing patients, and differentiate yourself from your competitors. What is branding? Branding is the process of creating a unique identity for your business. [...]
The Importance of Positive Google Reviews for Orthodontists In today's digital age, online reviews are more important than ever before. When potential patients are searching for an orthodontist, they're likely to check out the practice's Google reviews before making a decision. That's why it's so important for orthodontists to get positive Google reviews. There [...]
The Benefits of Marketing for Orthodontists As an orthodontist, you know that the competition for patients is fierce. With so many other practices vying for attention, it can be difficult to stand out from the crowd. But that's where marketing comes in. Marketing is the process of creating and communicating a message to a [...]
Thinking about creating a personal dental brand You may have noticed the small but growing number of dental care professionals who have started to create and promote their own personal brands. In recent years, there have been a number of dental hygienists and dental therapists who have developed a strong personal brand so [...]
We are delighted to be working with the World Federation of Orthodontists and the Secretariat and Committee of the 9th International Orthodontic Congress. We are supporting their digital and social media marketing and promotion of the Conference that takes place in October 2020. This is the first online conference for the International Orthodontic Congress [...]
Orthodontic marketing during COVID-19 In the last few weeks, we have seen practices starting to slowly migrate towards ‘normal’ operations, although what the new normal looks like is still work in progress. With priorities to implement new operating procedures and getting used to delivering a service with enhanced PPE, it’s easy to overlook [...]
Marketing is all about communication. It’s about communicating the value of your products and services, and the experience of undertaking treatment at your practice. You communicate the value you provide through the quality of your marketing and the messages you choose to send to patients. There is no quick and easy way to market [...]
