Our expertise in marketing orthodontics

We are proud to say we are the U.K.’s only dental marketing company that specialises in all aspects of orthodontics.

Together, we work with you and your team to grow your practice and improve your profitability. This allows you to focus your attention on clinical excellence while enhancing the patient experience. We help you to attract more private patients with innovative business development and marketing solutions.

We specialise in effective patient engagement and, through expert knowledge of the provision of orthodontics, support you to develop the untapped potential within your practice.


Neil Hillyard

With many years management expertise, Neil brings a wealth of experience to the Company particularly around marketing, creative problem solving, organisational and process development, and people engagement.

His own interest in dentistry started when he undertook orthodontic treatment which lead to writing one of the UK’s most visited patient-focussed blogs on adult orthodontics, ukadultbraces.co.uk. He was a founder member of the British Orthodontic Society Patient Panel and has been actively involved in a number of patient-focused projects with the Society.

Neil is the marketing contributor to Orthodontic Practice and writes for various dental publications on orthodontic marketing and patient engagement. He is a speaker at BOC2021 where he will deliver two lectures on marketing and social media.

Sarah MacDonald

Sarah has worked in the dental and orthodontic industry for over a decade and qualified as an Orthodontic Therapist from the Royal College of Surgeons Edinburgh in 2012.

Her position as an Orthodontic Therapist has given her a wealth of experience and knowledge that she has brought to the company along with her positive attitude, and enthusiasm to help practices truly engage with patients. She has a passion for optimising patient journeys and giving them the best orthodontic experience possible.

Sarah understands the diversities of clinic culture and the delicate balance between running a profitable business whilst excelling in patient care, and is committed to assisting practices, surgeries and clinics to develop and reach their fullest potential.

Sarah has developed her own successful brand ‘The London OT’ where she supports other orthodontic therapists as they develop in their roles.


If you share our passion for orthodontics and feel you can contribute to our great team and the work we do, we would love to hear from you.