Our expertise in dental marketing and orthodontics
Welcome to Hillyard MacDonald – Marketing & Practice Development
I’m Neil Hillyard, the founder and driving force behind our specialised marketing and practice development agency dedicated to orthodontics. With years of experience and a deep passion for helping professionals succeed, I’ve had the privilege of working with incredible clients, transforming their visions into thriving dental practices.
My Journey
My journey into marketing and practice development started with a simple yet profound belief: that every orthodontist has a unique story and vision that deserves to be seen and heard. Over the years, I’ve honed my skills in understanding the nuances of the orthodontic profession, enabling me to offer tailored marketing solutions that truly resonate with my clients and their patients.
Philosophy and Approach
At the core of my approach is a commitment to personalisation and deep understanding. I believe in getting to know my clients on a personal level – their values, their aspirations, and their challenges. This philosophy is beautifully encapsulated in the words of one of my specialist orthodontist clients:
“Neil brings the best out in whoever he works with. He took the time to understand me deeply, not just as a clinician but as a person, and translated my vision into an amazing brand. His dedication and belief in me were instrumental in taking the leap to start my own practice.”
What Sets Us Apart
In-depth Understanding: I spend considerable time with my clients, delving into their personal and professional identities. This deep dive allows me to create marketing strategies that are not only effective but also authentically aligned with who they are.
Holistic Marketing Solutions: Marketing is more than just logos and videos. It’s about creating a cohesive brand that tells your story. From understanding your values to bringing your vision to life, I ensure that every aspect of your marketing reflects your unique identity.
Flexible and Supportive: I pride myself on being incredibly flexible and accommodating. Whether it’s traveling across the country for a face-to-face meeting or adjusting to your pace and schedule, my goal is to make the process as smooth and stress-free as possible.
Client-Centric Commitment
I believe in building strong, lasting relationships with my clients. I don’t just work with anyone; I seek out those who share my values and vision for a better, more connected practice. This commitment to client-centric service is reflected in the satisfaction and success of those I work with.
“Neil bends over backwards to get to know you as a client and doesn’t work with anyone that doesn’t share the same values as him, which I really value because you can work and work, but if it’s not right, it’s not right.”
Join Us on This Journey
If you’re ready to take your orthodontic practice to new heights with a brand that truly represents you, I invite you to connect with us. Let’s embark on this journey together and create something extraordinary.