We are a specialist business development company with expertise in supporting orthodontic practices.

Together, we work with you and your team to grow your business and improve your profitability, allowing you to focus your attention on clinical excellence while enhancing the patient experience.

We help you to attract more private patients with innovative business development and marketing solutions, reducing your reliance on NHS income.

We specialise in effective patient engagement and, through expert knowledge of the provision of orthodontics, support you to develop the untapped potential within your practice.

Our development model is the basis for how we work with you to review and enhance your practice. Depending on your needs, we may focus our attention on certain areas of your practice. By following this four-step model, we will be able to support you to develop your patient offer.


Neil Hillyard

Neil has worked in various business improvement, people management and learning and development roles for much of his career. With many years management expertise, he brings a wealth of experience to the Company particularly around creative problem solving, organisational and process development, marketing and people engagement.

His own interest in dentistry started when he undertook orthodontic treatment which lead to writing one of the UK’s most visited patient-focussed blogs on adult orthodontics, ukadultbraces.co.uk. He was a founder member of the British Orthodontic Society Patient Panel and has been actively involved in a number of patient-focused projects with the Society.

Sarah MacDonald

Sarah has worked in the dental and orthodontic industry for over a decade and qualified as an Orthodontic Therapist from the Royal College of Surgeons Edinburgh in 2012.

Her position as an Orthodontic Therapist has given her a wealth of experience and knowledge that she has brought to the company along with her positive attitude, and enthusiasm to help practices truly engage with patients. She has a passion for optimising patient journeys and giving them the best orthodontic experience possible.

Sarah understands the diversities of clinic culture and the delicate balance between running a profitable business whilst excelling in patient care, and is committed to assisting practices, surgeries and clinics to develop and reach their fullest potential.


If you share our passion for orthodontics and feel you can contribute to our great team and the work we do, we would love to hear from you.