Discover is a practical, yet insightful service that helps you understand how patients see and understand your brand identity. We will uncover the subtle messages you are sending to your future potential patients and explore ways that you can adapt these messages so you can develop and grow your practice.
Developing your marketing and growth strategy is a finely structured aspect of your business. It is about how and where to listen, assessing what’s important, making connections, and knowing when and what to communicate. At a deeper level, it’s also about challenging assumptions, seeing beyond the obvious, and tapping into what is truly possible.
Discover will find what opportunities exist to make your practice brilliant. We will work with you and your staff to understand what matters to you and your patients, look at your branding, and consider alternative ways to position your brand firmly in front of those who are seeking what you deliver. Achieving this clarity, and communicating the values and brand story is fundamental to building your successful practice.
How does it work?
The first part of the Discover service looks at how likely a potential patient is to find your services compared to that of a competitor and what impression they get about the experience of treatment from the brand story you convey.
We then spend a day at your practice talking with your team where we look at many aspects of your practice including your patient onboarding process, and your internal marketing. Using this information we will suggest where improvements can be made, and where you may like to focus your efforts.
Our goal is to identify your strengths, explore what’s possible, and show you how you can make your brand the clear choice for people considering orthodontic treatment.