Expert services for orthodontic practices

Hillyard MacDonald specialises in marketing orthodontics. We have developed a unique model for making your marketing more efficient and effective. We understand the challenges of managing and running an orthodontic practice and work with you and your team to ensure ineffective marketing is not one of the problems you will have to encounter. With more practices offering orthodontic treatments to patients, we will help you to gain a competitive advantage and increase the number of patients starting treatment.

Working with you and your team, we will review how you promote and market your treatments. We will help you to showcase what you do well and more effectively reach patients who may be thinking about getting their teeth straightened. We will take away the stress of marketing your practice and will support the training and development of your team who will be an integral part of your in-practice marketing.


“The energy and dynamic between Neil and Sarah along with their expertise and enthusiasm for orthodontics and patient engagement make them a pleasure to work with” – Specialist Orthodontist

If you recognise any of the following, we can help you

  • your existing marketing is time consuming, expensive and not producing the results you are expecting

  • your new patient conversion rate is less than that of your competitors

  • your team do not know how to support your marketing efforts

  • you recognise that to grow your orthodontic practice, your marketing needs to support this

  • you would like to review your marketing and identify where improvements can be made

  • you do not have the time, resources or expertise to develop your marketing

  • you recognise the benefits of a marketing partner who understands and specialises in orthodontics

“So much marketing advice feels pushy but Neil’s approach made me feel comfortable and confident to develop my private practice” – Specialist Orthodontist

Join our growing network

Many practices struggle with their marketing due to the lack the time, expertise, and resources. Hillyard MacDonald offer a solution to your marketing concerns. We specialise in orthodontics and have expert knowledge of this market. We take a unique approach that does not rely on spending large sums on ineffective paid promotion. Our approach compliments the skills you already have within the practice whilst gently helping you to explore new ways of promotion.

We work with both mixed and private practices across the U.K. as well as the British Orthodontic Society where we are part of their communications team looking after digital marketing and social media. We are also currently working with the International Orthodontic Congress in Japan managing the digital promotion of the 9th IOC. Recognising the need to help empower a new generation of orthodontists with the marketing skills essential to their future success, we also work with individual post-graduate students.

Working with us, we will fully support your in-practice marketing as well as managing your external social media channels ensuring you effectively reach new patients. We will look after your entire marketing function, supporting and training your team to ensure this is one less thing you need to worry about.


“I would like to thank you for all the encouragement and guidance you provided. I was impressed with the time spent with each member of the team to understand their roles and the current challenges in their duties” – Specialist Orthodontist

Working with Hillyard MacDonald, you will

  • increase the number of new private patients starting treatment

  • increase your market share and compete more effectively with others providing orthodontics

  • improve your patient engagement activities leading to higher patient advocacy

  • develop the skills your staff employ to help contribute to your marketing efforts

  • reduce your marketing costs through improved efficiency

  • explore new ways of marketing your practice that are recognised as innovative and patient focussed

  • be able to focus on clinical excellence confident that your marketing is being looked after by a team of experts

  • develop your practice and patient engagement activities

“Neil has guided me and educated me with the proper tools to engage my staff, gaining more positive responses and actions to help grow the business together as a team. A great weight has been lifted and I have found a joy for the business again” – Managing Director – Mixed Specialist Practice

Getting started

Before working with a new client, we take the time to get to understand the challenges you face and to explore where we can add value. Following a thorough review of your existing marketing and a discussion about where you see the challenges, we will suggest an approach that will deliver you the results you are looking for. We will take the time to get to know you, your team and the unique nature of your practice.

We will work with you to implement changes, address challenges and to develop your practice and your patient marketing. We have an expert knowledge of marketing orthodontics and patient engagement and will support your team as they develop the skills necessary to support your in-practice marketing. We will become your ‘critical friend’ and someone you can share your concerns with as together we explore solutions to the challenges you face.

Contact us today and let’s explore working together.