Specialists in orthodontic marketing

A successful orthodontic practice starts with clinical expertise, but it needs more to thrive. You can spend years building your business and honing your clinical knowledge and still find yourself frustrated that your practice is not growing the way you would like it to. 

To grow your private practice, you need more than expertise. You need a brand story and an exceptional patient experience that sets your private practice apart from the competition. Your brand needs to connect and resonate with patients considering orthodontic treatment. 

When you craft a strong brand story and curate an excellent patient experience, you make a lasting impression on your patients, so much that they become advocates for your practice. With these assets, you have the power to realise your ambitions and grow your practice. 

This can be an intimidating process. Where do you start? What needs to change? How do you find your voice?


“Despite most of our journey thus far being through a pandemic, the private income of the practice has doubled.” – Specialist Orthodontist

We are here to help you

We work with specialist orthodontists like you to grow their practice, tell their story, and attract more patients. You have the drive and determination to create an exceptional patient experience, and we can help you develop the tools you need to make it happen.

We will find the clarity in your message, define your space in the orthodontic treatment market, and build value into your offering. We will help you tell your story and enhance your message with the details that really matter. We will give you the focus you need to create a marketing strategy that cuts through the noise and gets you to where you want to be, faster.

“So much marketing advice feels pushy but Neil’s approach made me feel comfortable and confident to develop my private practice” – Specialist Orthodontist

Join our growing network

Many practices struggle with their marketing due to the lack the time, expertise, and resources. We offer a unique solution to your marketing concerns. We specialise in orthodontics and have expert knowledge of this market. Our approach does not rely on ineffective paid promotion. We look to enhance the skills you already have within the practice whilst gently helping you to explore new ways of promotion.

We work with both mixed and private practices across the U.K. as well as the British Orthodontic Society where we are part of their communications team looking after digital marketing and social media. We look after external communications and social media marketing for the World Federation of Orthodontists and in 2020 successfully marketed the 9th International Orthodontic Congress.

Working with us, we will fully support your in-practice marketing as well as managing your external social media channels ensuring you effectively reach new patients. We will look after your entire marketing function, supporting and training your team to ensure this is one less thing you need to worry about.


“I would like to thank you for all the encouragement and guidance you provided. I was impressed with the time spent with each member of the team to understand their roles and the current challenges in their duties”
Dr Asif Chatoo – Specialist Orthodontist – London Lingual Orthodontic Clinic

Working with us, you will

  • increase the number of new private patients starting treatment

  • increase your market share and compete more effectively with others providing orthodontics

  • improve your patient engagement activities leading to higher patient advocacy

  • develop the skills of your team to help them contribute to your marketing efforts

  • explore new, innovative ways of promoting your practice

“Neil has guided me and educated me with the proper tools to engage my staff, gaining more positive responses and actions to help grow the business together as a team. A great weight has been lifted and I have found a joy for the business again” – Managing Director – Mixed Specialist Practice

Getting started

We take the time to get to understand the challenges you face and to explore where we can add value. Following a thorough review of your existing marketing and a discussion about where you see the challenges, we will suggest an approach that will deliver you the results you are looking for. We will take the time to get to know you, your team and the unique nature of your practice.

We will work with you to implement changes, address challenges and to develop your practice and your patient marketing. We have an expert knowledge of marketing orthodontics and patient engagement and will support your team as they develop the skills necessary to support your in-practice marketing.

Contact us today and let’s explore working together.