NEWS AND DENTAL MARKETING ARTICLES
Our blog contains news and information about dental marketing, patient engagement, and growing your dental practice.
Why you need to think about SEO
In today's digital age, having a website is a fundamental step for any business, including orthodontic practices. However, merely launching a website isn't enough. To truly harness the power [...]
How to deal with a poor Google review
How to Deal with a Negative Google Review of your Orthodontic practice As an orthodontist, you know that your reputation is everything. That's why it can be so upsetting [...]
Branding is not just about your logo
Branding isn't just about logos Branding for Orthodontists: It's Not Just About Updating Your Logo In today's competitive dental market, it's more important than ever to have a [...]
What is branding and why is it important
Branding for Orthodontists In today's competitive marketplace, it's more important than ever for orthodontists to have a strong brand. A well-defined brand can help you attract new patients, build [...]
The benefits of positive Google reviews
The Importance of Positive Google Reviews for Orthodontists In today's digital age, online reviews are more important than ever before. When potential patients are searching for an orthodontist, they're [...]
The benefits of marketing orthodontic treatment
The Benefits of Marketing for Orthodontists As an orthodontist, you know that the competition for patients is fierce. With so many other practices vying for attention, it can be [...]
Thinking about creating a personal brand
Thinking about creating a personal dental brand You may have noticed the small but growing number of dental care professionals who have started to create and promote their [...]
9th International Orthodontic Congress
We are delighted to be working with the World Federation of Orthodontists and the Secretariat and Committee of the 9th International Orthodontic Congress. We are supporting their digital and [...]
Orthodontic marketing during Covid-19
Orthodontic marketing during COVID-19 In the last few weeks, we have seen practices starting to slowly migrate towards ‘normal’ operations, although what the new normal looks like is [...]
Communication in marketing
Marketing is all about communication. It’s about communicating the value of your products and services, and the experience of undertaking treatment at your practice. You communicate the value you [...]
Working with Influencers
Wouldn’t it be great if your patients marketed your practice for you? Whilst a ready supply of celebrities willing to share their experience of undertaking orthodontic treatment cannot be [...]
Using patient advocacy to grow your practice
Using patient advocacy to grow your practice Wouldn’t it be great if you could reduce your marketing budget and let your patients do all the hard work for [...]
Orthodontic Consultations
In previous articles, we have explored patient engagement and orthodontic marketing with the aim of getting the patient to attend at your practice to learn more about their options [...]
Developing your Private Practice Workshop
We are delighted to be running a workshop, Developing your Private Practice, on behalf of the British Orthodontic Society, Orthodontic Specialists Group. The workshop takes place in London on [...]
Engaging with new patients
In our previous articles, we have looked at orthodontic marketing, using social media to attract patients and most recently, how you can develop a patient-focussed website. All this has [...]
Orthodontic Websites
In our previous post, we started looking at digital marketing and using social media to engage with patients with the aim of creating content which encouraged patients to find [...]
Marketing orthodontic treatment through social media
The use of social media continues to grow strongly with an estimated 42 million people in the UK spending an average of around 2 hours each day creating and [...]
An introduction to orthodontic marketing
In a relatively short period of time, the promotion and provision of orthodontic treatment have changed significantly. Previously, the majority of specialist orthodontic practices were kept busy with a [...]
Orthodontic marketing: a patient’s perspective
One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting [...]
Orthodontic Influencer Marketing
We have recently spent some time looking at the important topic of orthodontic influencer marketing and how this can help an orthodontic practice to reach new patients. Influencer marketing [...]
Are you worried about the impact of losing an NHS orthodontic contract?
During a conversation recently, we were concerned to hear of the considerable worry some practices are facing during the process of NHS tendering and contracting. To lose a contract [...]
A missed opportunity?
Yesterday, during the afternoon, a young adult patient attended for an appointment to have her braces fitted. Nothing unusual in that I hear you say, adults start orthodontic treatment [...]
The importance of engaging with patients
Patient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as [...]
Creating an orthodontic social media strategy
A quick look at the social media channels from a number of different orthodontic practices will reveal that everyone has a slightly different approach to how they engage with [...]
BOS launches new retainer campaign
At the British Orthodontic Conference in Manchester in September, the Society announced their latest campaign aimed at improving awareness of orthodontic relapse and promoting the lifelong use of retainers. [...]