Wouldn’t it be great if your patients marketed your practice for you? Whilst a ready supply of celebrities willing to share their experience of undertaking orthodontic treatment cannot be guaranteed, what you might find is that you have a number of patients with a good following on social media or their blogs who are [...]
Using patient advocacy to grow your practice Wouldn’t it be great if you could reduce your marketing budget and let your patients do all the hard work for you? Impossible do you think? Certainly challenging at first but certainly not impossible. There are dentists already doing this and in this article, we will [...]
In previous articles, we have explored patient engagement and orthodontic marketing with the aim of getting the patient to attend at your practice to learn more about their options for starting orthodontic treatment. In this article, we will explore the patient engagement activities that need to be considered during the consultation. First impressions count [...]
We are delighted to be running a workshop, Developing your Private Practice, on behalf of the British Orthodontic Society, Orthodontic Specialists Group. The workshop takes place in London on Saturday 2nd November. The aim of this one day workshop is to provide actionable advice and techniques orthodontic teams can use to increase their portfolio [...]
In our previous articles, we have looked at orthodontic marketing, using social media to attract patients and most recently, how you can develop a patient-focussed website. All this has led to the important moment when the patient, after considering all that you and your competitors have to offer, has decided to contact you to [...]
In our previous post, we started looking at digital marketing and using social media to engage with patients with the aim of creating content which encouraged patients to find out more about undertaking orthodontic treatment at your practice. Another important aspect of digital marketing is your website and in this article, we will help [...]
The use of social media continues to grow strongly with an estimated 42 million people in the UK spending an average of around 2 hours each day creating and engaging with content. Using social media to promote orthodontic treatment and to engage with patients is steadily increasing with the majority of practices cautiously exploring [...]
In a relatively short period of time, the promotion and provision of orthodontic treatment have changed significantly. Previously, the majority of specialist orthodontic practices were kept busy with a constant flow of NHS patients with relatively few adult patients seeking treatment. Orthodontics wasn’t well marketed to adult patients and the choice of treatments was [...]
One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting new private patients. The choice of treatment provider, and orthodontic options available to the patient are increasing every month and there has never been a [...]
We have recently spent some time looking at the important topic of orthodontic influencer marketing and how this can help an orthodontic practice to reach new patients. Influencer marketing is working with people who have a good understanding of and following on, various social media platforms to help promote your services to a wider [...]
