We were really pleased to be asked to create a new brand for the Orthodontic National Group. The group is affiliated with the British Orthodontic Society and is a membership organisation for dental nurses, orthodontic therapists, practice managers, and treatment coordinators. The existing brand had been used for quite a time and they felt it was time for a change. We wanted to create a brand that demonstrated professionalism and supported them in future campaigns to increase their membership. The new brand has been used on their new website, on promotional material, and on exhibition panels.