New branding for The London Lingual Orthodontic Clinic

We are incredibly proud of the new branding we created for Dr Asif Chatoo at The London Lingual Orthodontic Clinic. The Clinic had been located in Wimpole Street for many years but a move to Harley Street in 2022 created an opportunity to refresh the branding. We worked to tight timescales to complete this branding project to fit around the fast approaching completion date for the new Clinic. We spent time reviewing the demographics of the Clinic and the aspirations that Asif had to develop the patient experience going forward.

For The London Lingual Orthodontic Clinic, we wanted to create a brand that visually represented the high standard of service offered within the clinic. It was important to develop a new identity that created a sense of professionalism across all aspects of the business. We created a sense of luxury & class, using gold tones and high contrast colours. Paired with the clean & clinical tone of the brand, we were able to perfectly showcase LLOC as one of the leading specialists in their field, promoting confidence, building trust and improving connections within the industry and with their patients.