We have worked with Dr Robert Irvine and his team at Borders Orthodontics since 2019. Robert had previously commissioned a number of logo designers to create a new brand for his specialist practice but didn’t like any of the options presented to him. We looked at what Robert was trying to achieve with his marketing and the demographics of the patients he was trying to attract. This resulted in a brief being compiled for our brand designer who created this amazing logo. When we first presented this to Robert, his feedback was that the brand made him smile and that he loved it. Not bad for a first attempt!

For those of you who are not familiar with the Scottish Borders, the line represents an outline of the Eildon Hills. This is an image that everyone in Robert’s catchment area would recognise straight away, and in using this, we have created an immediate connection to the brand. We all know that orthodontics is about straightening teeth so straightening the outline seemed a great way of demonstrating the benefits of orthodontic treatment at the practice.

This new brand has been popular with staff and patients and is being used in all his marketing activities.