We are delighted to offer a range of services and discounts to members of the Orthodontic National Group.
Hillyard MacDonald worked with the ONG Committee to develop the new ONG branding and with our partner website design agency, Shared Creative, to design, build, and maintain the new ONG website. We also work with the British Orthodontic Society and Neil is a familiar face at many BOS and ONG events including the annual British Orthodontic Conference.
Hillyard MacDonald is a practice development and marketing company that specialises in orthodontics. We work with mixed and private orthodontic practices throughout the U.K. helping them to attract more private patients.
For members of ONG, we are pleased to offer the following discounts:
Discover – £250 off our Discover service (£1500 rather than £1750). To learn more about Discover, click here
Train your Treatment Coordinator – enrol your Treatment Coordinator on our training and development programme and receive a £500 discount off our Discover service (£1250 rather than £1750)
Please note all fees are plus VAT
“So much marketing advice feels pushy but Neil’s approach made me feel comfortable and confident to develop my private practice” – Specialist Orthodontist
Case study
Hillyard MacDonald + Dr Asif Chatoo, Specialist Orthodontist and owner of the London Lingual Orthodontic Clinic
We reviewed the marketing activities at The London Lingual Orthodontic Clinic to identify where improvements could be made. We shared our ideas to improve their social media marketing and website and our recommendations for developing more, better patient engagement activities.
To get the entire team on board, we hosted a workshop with Dr. Chatoo’s team, where we introduced their new practice development strategy and taught the importance of effective patient engagement. We worked closely with the practice team to increase their skills and help them confidently apply what they learned from the workshop. We also provided training and ongoing coaching for the newly appointed treatment coordinator to support their growth in the role.
Dr Asif Chatoo said “I would like to thank you for all the encouragement and guidance you provided the individual team members. I was impressed with the time spent with each member of the team to understand their roles and the current challenges in their duties.
You found solutions and provided advice from your personal experiences as a previous patient. I really appreciated the time spent and your attention to convey information that I felt was very specific to the needs of the practice and my team. I look forward to working with you again and welcoming you back to the practice.”