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SOCIAL MEDIA WORKSHOP
Aims and objectives
To provide orthodontic team members with the skill and confidence to effectively use social media to create engaging content to improve practice engagement and marketing activities.
- Describe the benefits of different social media channels
- Develop a simple social media strategy to support your marketing plan
- Demonstrate techniques for effectively using social media to engage with patients
What we will cover
This workshop is very hands-on and practical giving participants plenty of opportunities to practice techniques to create engaging social media content. During the day, we will build on various patient engagement and marketing concepts and will put these into practice through a range of activities that help participants to explore their own creativity. The only tools required are a smartphone, tablet or a laptop and a willingness to learn as we explore the creative potential in your practice. We will provide all other materials.
The workshop will cover the following:
- Getting started with social media
- Creating a brand identity through images and text
- An introduction to social media marketing
- Using images and words to tell a story
- Planning a social media calendar/publishing schedule
- Creating engaging social media content
- Responding to feedback on social media
- Measuring results
We think it is important that learning from a workshop is implemented soon after so immediately following the workshop, we will spend time with someone from your team who will be the nominated ‘workshop champion’. We will provide them with additional material to help them to support and encourage team members to keep exploring their creativity.
Following this, we will meet with the practice owner or principle to review the feedback from the workshop and to suggest some next steps to help enable the team to keep producing engaging social media content and in doing so, developing the marketing potential of the practice.
Participants and venue
This workshop is aimed at all practice team members who have an interest in social media. We suggest that there are between four and ten participants on the workshop and that the workshop takes place on a day when your practice is closed to patients. Team members will be creating social media posts and will be working in small groups on a number of activities that will help them to produce engaging and interesting content that reflects the culture and values of your practice. We will be photographing and filming in all areas of the practice, making the best use of the space available. There will be a mixture of theory and practical learning with opportunities for discussion and reflection throughout the day.