Project Description

World Federation of Orthodontists – 9th IOC

We were asked to provide the worldwide marketing for the 9th International Orthodontic Congress that was being held online in October 2020.

With very tight timescales due to the change from a F2F conference in Yokohama, Japan, to an online event, we devised and implemented a marketing plan aimed at attracting orthodontists. We supported affiliated National Societies with marketing toolkits including social media content to help them to market the event to their members. Utilising the WFO social media channels, we created interesting and engaging content that resulted in over 6000 people joining the online event.

Working the conference speakers, we created a large number of videos aimed at promoting the lecture programme and encouraging those thinking about attending to sign up to attend.

Marketing for the conference was achieved through email marketing, social media marketing, network marketing, and video and content marketing.

We worked with Hillyard MacDonald who provided us with International marketing support for the 9th IOC. We found them to be extremely responsive to our needs and provided guidance to the Committee on how best to engage with orthodontists via social media and other forms of digital marketing. They worked closely with our invited speakers and other National Societies, producing promotional videos and other material along with content for our channels. The 9th International Orthodontic Congress was a great success and we attracted a large number of visitors from all over the world. We would recommend Hillyard MacDonald as a company that specialises in marketing orthodontics.

Prof. Ono – Chair – 9th IOC

Hillyard MacDonald were retained to market the first virtual World Orthodontic Conference hosted by the World Federation of Orthodontists and the Japanese Orthodontic Society in 2020.

As a result of Hillyard MacDonald’s marketing and social media expertise, the conference attracted over 6000 registrants.

We are delighted with their work and commitment 24/7 which was so important for a conference covering every time zone.

Allan R Thom - President World Federation of Orthodontists 2015-2020