Marketing orthodontic treatment through social media

The use of social media continues to grow strongly with an estimated 42 million people in the UK spending an average of around 2 hours each day creating and engaging with content. Using social media to promote orthodontic treatment and to engage with patients is steadily increasing with the majority of practices cautiously exploring [...]

2019-03-27T22:01:11+00:00

Orthodontic marketing: a patient’s perspective

One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting new private patients. The choice of treatment provider, and orthodontic options available to the patient are increasing every month and there has never been a [...]

2019-03-02T21:39:23+00:00

Are you worried about the impact of losing an NHS orthodontic contract?

During a conversation recently, we were concerned to hear of the considerable worry some practices are facing during the process of NHS tendering and contracting. To lose a contract that may have been held for many years would be devastating to the practice owners, and faced with an uncertain future, this additional worry would [...]

2018-08-19T20:52:51+00:00

The importance of engaging with patients

Patient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as a simple tool that other industries have utilised to increase consumer satisfaction and drive repeat business, and it's simply referred to as 'customer service'. Within an Orthodontic Practice there [...]

2018-09-22T15:45:43+00:00

Creating an orthodontic social media strategy

A quick look at the social media channels from a number of different orthodontic practices will reveal that everyone has a slightly different approach to how they engage with patients. Some reach out on a regular basis with the same message, duplicating content in the hope it reaches its target audience. Others carefully craft [...]

2018-03-16T22:21:06+00:00

BOS launches new retainer campaign

At the British Orthodontic Conference in Manchester in September, the Society announced their latest campaign aimed at improving awareness of orthodontic relapse and promoting the lifelong use of retainers. Using the hashtag #HoldThatSmile, the Society aimed the campaign at both members and patients alike. National press quickly promoted the message with articles appearing in [...]

2018-03-16T22:28:01+00:00

Invisalign announces an incredible 5 million patients

Invisalign has announced that they have recently provided aligners for their 5 millionth patient. This is an incredible achievement particularly considering it wasn't that long ago when they announced their 4 millionth patient. The growth in this orthodontic product can no doubt be attributed in part to excellent consumer marketing, high brand awareness amongst [...]

2018-03-06T11:45:41+00:00
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