We’re a Dental Industry Awards finalist

Last night, we opened an email from FMC and found out that we have been shortlisted as finalists in the 2019 Dental Industry Awards. We are finalists in two categories, Product launch of the year and Innovation of the year, recognising the work we do helping dental professionals to develop their practices by improving [...]

Orthodontic marketing: a patient’s perspective

One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting new private patients. The choice of treatment provider, and orthodontic options available to the patient are increasing every month and there has never been a [...]

BOS launches new retainer campaign

At the British Orthodontic Conference in Manchester in September, the Society announced their latest campaign aimed at improving awareness of orthodontic relapse and promoting the lifelong use of retainers. Using the hashtag #HoldThatSmile, the Society aimed the campaign at both members and patients alike. National press quickly promoted the message with articles appearing in [...]

Invisalign announces an incredible 5 million patients

Invisalign has announced that they have recently provided aligners for their 5 millionth patient. This is an incredible achievement particularly considering it wasn't that long ago when they announced their 4 millionth patient. The growth in this orthodontic product can no doubt be attributed in part to excellent consumer marketing, high brand awareness amongst [...]

By |2018-03-06T11:45:41+00:00November 30th, 2017|Marketing, Orthodontics, Patient Engagement, Practice Development|0 Comments