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Marketing orthodontic treatment through social media

The use of social media continues to grow strongly with an estimated 42 million people in the UK spending an average of around 2 hours each day creating and engaging with content. Using social media to promote orthodontic treatment and to engage with patients is steadily increasing with the majority of practices cautiously exploring [...]

2019-03-27T22:01:11+00:00

An introduction to orthodontic marketing

In a relatively short period of time, the promotion and provision of orthodontic treatment has changed significantly. Previously, the majority of specialist orthodontic practices were kept busy with a constant flow of NHS patients with relatively few adult patients seeking treatment. Orthodontics wasn’t well marketed to adult patients and the choice of treatments limited based [...]

2019-03-02T21:16:40+00:00

Orthodontic marketing: a patient’s perspective

One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting new private patients. The choice of treatment provider, and orthodontic options available to the patient are increasing every month and there has never been a [...]

2019-03-02T21:39:23+00:00

Are you worried about the impact of losing an NHS orthodontic contract?

During a conversation recently, we were concerned to hear of the considerable worry some practices are facing during the process of NHS tendering and contracting. To lose a contract that may have been held for many years would be devastating to the practice owners, and faced with an uncertain future, this additional worry would [...]

2018-08-19T20:52:51+00:00

The importance of engaging with patients

Patient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as a simple tool that other industries have utilised to increase consumer satisfaction and drive repeat business, and it's simply referred to as 'customer service'. Within an Orthodontic Practice there [...]

2018-09-22T15:45:43+00:00

Creating an orthodontic social media strategy

A quick look at the social media channels from a number of different orthodontic practices will reveal that everyone has a slightly different approach to how they engage with patients. Some reach out on a regular basis with the same message, duplicating content in the hope it reaches its target audience. Others carefully craft [...]

2018-03-16T22:21:06+00:00
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