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Marketing orthodontic treatment through social media

The use of social media continues to grow strongly with an estimated 42 million people in the UK spending an average of around 2 hours each day creating and engaging with content. Using social media to promote orthodontic treatment and to engage with patients is steadily increasing with the majority of practices cautiously exploring [...]

An introduction to orthodontic marketing

In a relatively short period of time, the promotion and provision of orthodontic treatment has changed significantly. Previously, the majority of specialist orthodontic practices were kept busy with a constant flow of NHS patients with relatively few adult patients seeking treatment. Orthodontics wasn’t well marketed to adult patients and the choice of treatments limited based [...]

By |2019-03-02T21:16:40+00:00March 2nd, 2019|Marketing, Practice Development|0 Comments

Six million Invisalign patients

Invisalign has just announced they have treated their 6-millionth patient so we thought we would take a look at the growth of this innovative product. Invisalign, as a company, started in March 1997 and provided their first aligners to orthodontists in July 1999. With any new product, it takes a while to become established [...]

By |2018-12-23T17:45:12+00:00December 23rd, 2018|Marketing, Patient Engagement, Practice Development, Products|0 Comments

Orthodontic marketing: a patient’s perspective

One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting new private patients. The choice of treatment provider, and orthodontic options available to the patient are increasing every month and there has never been a [...]

Orthodontic Influencer Marketing

We have recently spent some time looking at the important topic of orthodontic influencer marketing and how this can help an orthodontic practice to reach new patients. Influencer marketing is working with people who have a good understanding of and following on, various social media platforms to help promote your services to a wider [...]

By |2018-10-22T22:22:16+00:00September 9th, 2018|Marketing, Patient Engagement, Practice Development, Social Media|0 Comments

Are you worried about the impact of losing an NHS orthodontic contract?

During a conversation recently, we were concerned to hear of the considerable worry some practices are facing during the process of NHS tendering and contracting. To lose a contract that may have been held for many years would be devastating to the practice owners, and faced with an uncertain future, this additional worry would [...]

A missed opportunity?

Yesterday, during the afternoon, a young adult patient attended for an appointment to have her braces fitted. Nothing unusual in that I hear you say, adults start orthodontic treatment every day so what makes this one so relevant? This particular patient is a blogger and in the last day or so has generated a [...]

The importance of engaging with patients

Patient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as a simple tool that other industries have utilised to increase consumer satisfaction and drive repeat business, and it's simply referred to as 'customer service'. Within an Orthodontic Practice there [...]

By |2018-09-22T15:45:43+00:00January 30th, 2018|Patient Engagement, People Management, Practice Development|0 Comments

Learning in the workplace

How many times have you been on a training course, completed the end of workshop evaluation form, rated all elements 'great' including the inedible lunch and stewed coffee only to return to your workplace and put nothing into practice? I would imagine if you have experienced this you are not alone with many people [...]

By |2018-03-16T22:08:32+00:00January 26th, 2018|People Management, Practice Development, Training|0 Comments

Creating an orthodontic social media strategy

A quick look at the social media channels from a number of different orthodontic practices will reveal that everyone has a slightly different approach to how they engage with patients. Some reach out on a regular basis with the same message, duplicating content in the hope it reaches its target audience. Others carefully craft [...]