Images © Hillyard MacDonald


We help you to create an exceptional patient experience by developing the potential that exists in your orthodontic practice.

There has been a rapid increase in the demand for orthodontics in recent years fuelled by improved marketing, affordability, and increased consumer awareness. Differentiating practice and product offerings have become more difficult for the patient with the successful outcomes achieved by a skillful orthodontist getting easily lost in the fog surrounding the decision making process.

The need to evolve and enhance your offer to patients has never been more important if you want to develop and grow your practice. We understand that finding the time to make the changes necessary and to develop new processes and channels for reaching patients is difficult. We will help support you to develop your practice and your team. In doing so, will be building a long-term relationship with you as your practice continues to evolve.

Our development model is the basis for how we work with you to review and enhance your practice. Depending on your needs, we may focus our attention on certain areas of your practice. By following this four-step model, we will be able to support you to develop your patient offer.



Everyone at Hillyard MacDonald shares our excitement in working with orthodontic practices. We are fascinated by the people, technology and patient stories and as former adult patients ourselves, appreciate the enormous benefits treatment provides.


By working with talented people who genuinely care about our values, we are able to provide the best possible service to you, your team and your patients.

Neil Hillyard

Neil has worked in various people management and learning and development roles for much of his career. With many years management expertise, he brings a wealth of experience to the Company particularly around creative problem solving, organisational and process development and people engagement.

His own interest in dentistry started when he undertook orthodontic treatment himself which lead to writing one of the UK’s most visited blogs on adult orthodontics, He was a founder member of the British Orthodontic Society Patient Panel and has been actively involved in a number of patient-focused projects with the Society.

In his spare time, he is a volunteer for the RNLI and NHS Highland Education and enjoys walking and skiing in the mountains near his home in the Scottish Highlands.

Sarah MacDonald

Sarah has worked in the dental and orthodontic industry for over a decade and qualified as an Orthodontic Therapist from the Royal College of Surgeons Edinburgh in 2012.

Her position as an Orthodontic Therapist has given her a wealth of experience and knowledge that she has brought to the company along with her positive attitude, and enthusiasm to help practices truly engage with patients. She has a passion for optimising patient journeys and giving them the best orthodontic experience possible.

Sarah understands the diversities of clinic culture and the delicate balance between running a profitable business whilst excelling in patient care, and is committed to assisting practices, surgeries and clinics to develop and reach their fullest potential.


If you share our passion for orthodontics and feel you can contribute to our great team and the work we do, we would love to hear from you.