atient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as a simple tool that other industries have utilised to increase consumer satisfaction and drive repeat business, and it’s simply referred to as ‘customer service’.
Within an Orthodontic Practice there are countless areas to create a unique, tailored and efficient patient journey. The key is identifying areas of strength and weakness within your practice and utilising all your resources effectively to create a streamlined process. Something that seems as simple as a treatment plan can be adapted to specifically suit the way your practice operates. A carefully managed treatment process will not only create synergy but will also improve the patient experience. This will allow the opportunity for the patient to become an advocate for your practice, something money can’t buy!
Patients notice the small details and consistency. If something isn’t right in the practice, patients will likely pick up on it and it may affect their decision to undertake treatment or their impression of the experience.
- Consider every step of the patient’s journey and ensure you are effectively engaging at every opportunity.
- Building a relationship and rapport between the patient and practitioner will create a culture of mutual respect between both parties.