Discovering your potential

Our work with you starts here. Your marketing strategy can only succeed when you understand three things: the experience you offer, your ideal patient, and your message to them. Achieving total clarity about your value and your brand story is fundamental to every successful practice.

Sometimes it can feel as though developing your marketing and growth strategy is about plucking something brilliant out of thin air. It’s not. Marketing is about listening, discovering what’s important, making connections, and finding clarity. It’s about challenging assumptions, seeing beyond the obvious, and tapping into what’s truly possible.

Discovery is an insightful service that delivers a thorough understanding of your brand identity. We will uncover the subtle messages you are sending to your potential patients and how to change these messages to develop your practice. We will help you define exactly how your brand should look and feel, the treatment experience you want to create for your patients, and a plan for delivering the results they want. 

Discovery will find what makes your practice brilliant. We will work together to define what matters to you and your patients, establish your message, and position your brand firmly in front of those who desire to see it.

Our goal is to identify your strengths, explore what’s possible, and make your brand the clear choice for people considering orthodontic treatment.


“So much marketing advice feels pushy but Neil’s approach made me feel comfortable and confident to develop my private practice” – Specialist Orthodontist

Case study

Hillyard MacDonald + Dr Asif Chatoo, Specialist Orthodontist and owner of the London Lingual Orthodontic Clinic

We reviewed the marketing activities at The London Lingual Orthodontic Clinic to identify where improvements could be made. We shared our ideas to improve their social media marketing and website and our recommendations for developing more, better patient engagement activities.

To get the entire team on board, we hosted a workshop with Dr. Chatoo’s team, where we introduced their new practice development strategy and taught the importance of effective patient engagement. We worked closely with the practice team to increase their skills and help them confidently apply what they learned from the workshop. We also provided training and ongoing coaching for the newly appointed treatment coordinator to support their growth in the role.

Dr Asif Chatoo said “I would like to thank you for all the encouragement and guidance you provided the individual team members. I was impressed with the time spent with each member of the team to understand their roles and the current challenges in their duties. 

You found solutions and provided advice from your personal experiences as a previous patient. I really appreciated the time spent and your attention to convey information that I felt was very specific to the needs of the practice and my team. I look forward to working with you again and welcoming you back to the practice.”