Developing your potential

The key to immediate improvements is to consider every patient interaction and focus your attention on improving all your patient engagement activities. This will make it much easier for your patients to start treatment with you.

Development is about your practice development aspirations. It starts with a conversation about what needs to change and how you can achieve those changes. For some, this is a slow, iterative process that builds on the successes they have already achieved. For others, it means a quick refresh or rapid growth of their brand and patient engagement activities and emerging stronger than they were before.

This is an exciting phase for any practice, but it can also lead to a little apprehension. Changes means letting go of traditional beliefs and behaviours, which may be challenging for some team members. The key to lasting change is supporting your whole team throughout this process.

We will be with you every step of the way. When you work with us, you can count on us to identify every opportunity, large and small, to improve your practice and help you develop your team. The outcome is an improved patient experience, which leads to better patient advocacy and a higher treatment take-up rate.

Development is your chance to reinvent your brand and the story you promote to your patients. It’s an opportunity to refresh all that you do and explore the untapped potential within your practice. It encourages your team to be creative, take responsibility for the ongoing success of your practice, and engage with patients in a consistent way that supports the growth of your practice.


“I’ve appreciated the step by step pieces of advice – otherwise I wouldn’t know where to start” – Specialist Orthodontist

Case study

Our client is an established, successful mixed specialist practice based in the Midlands who was concerned about how the NHS re-tendering process would affect their practice. They recognised the need to be proactive in developing their portfolio of private patients and engaged Hillyard MacDonald to support their on-going practice development activities.

We started by reviewing their existing patient marketing initiatives and conducting a detailed competitor analysis. We then made a number of recommendations for the longer-term development of the practice. Working with all members of their team, we identified opportunities for improved patient engagement and developed and implemented a new marketing strategy. We helped to develop a treatment coordinator role and worked with the management team to support them through the change process as new working practices were introduced.

By working with us, our client was able to focus on the key patient engagement activities that helped them grow their private patient portfolio. 

They said “As Managing Director of a busy NHS practice, I have struggled with overcoming resistance of change in the workplace facing negativity at every turn to increase our private revenue.

However, Neil has guided me and educated me with the proper tools to engage my staff, gaining more positive responses and actions to help grow the business together as a team. A great weight has lifted and I have found a joy for the business once again.”