Thinking about creating a personal brand

You may have noticed the small but growing number of dental care professionals who have started to create and promote their own personal brands. In recent years, there have been a number of dental hygienists and dental therapists who have developed a strong personal brand so isn’t it about time those working in orthodontics [...]


International Orthodontic Congress

We are delighted to be working with the World Federation of Orthodontists and the Secretariat and Committee of the 9th International Orthodontic Congress. We are supporting their digital and social media marketing and promotion of the Conference that takes place in October 2020. This is the first online conference for the International Orthodontic Congress [...]


Orthodontic marketing during Covid-19

In the last few weeks, we have seen practices starting to slowly migrate towards ‘normal’ operations, although what the new normal looks like is still work in progress. With priorities to implement new operating procedures and getting used to delivering a service with enhanced PPE, it’s easy to overlook some of the important patient [...]


Using patient advocacy to grow your practice

Wouldn’t it be great if you could reduce your marketing budget and let your patients do all the hard work for you? Impossible do you think? Certainly challenging at first but certainly not impossible. There are dentists already doing this and in this article, we will share some insights to start you towards patient [...]


We’re a Dental Industry Awards finalist

Last night, we opened an email from FMC and found out that we have been shortlisted as finalists in the 2019 Dental Industry Awards. We are finalists in two categories, Product launch of the year and Innovation of the year, recognising the work we do helping dental professionals to develop their practices by improving [...]


Orthodontic marketing: a patient’s perspective

One of the key themes emerging from the Practice Development Sessions at the British Orthodontic Conference in London was the increasing number of challenges faced by many specialists in attracting new private patients. The choice of treatment provider, and orthodontic options available to the patient are increasing every month and there has never been a [...]


BOS launches new retainer campaign

At the British Orthodontic Conference in Manchester in September, the Society announced their latest campaign aimed at improving awareness of orthodontic relapse and promoting the lifelong use of retainers. Using the hashtag #HoldThatSmile, the Society aimed the campaign at both members and patients alike. National press quickly promoted the message with articles appearing in [...]

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