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Are you worried about the impact of losing an NHS orthodontic contract?

During a conversation recently, we were concerned to hear of the considerable worry some practices are facing during the process of NHS tendering and contracting. To lose a contract that may have been held for many years would be devastating to the practice owners, and faced with an uncertain future, this additional worry would [...]

A missed opportunity?

Yesterday, during the afternoon, a young adult patient attended for an appointment to have her braces fitted. Nothing unusual in that I hear you say, adults start orthodontic treatment every day so what makes this one so relevant? This particular patient is a blogger and in the last day or so has generated a [...]

The importance of engaging with patients

Patient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as a simple tool that other industries have utilised to increase consumer satisfaction and drive repeat business, and it's simply referred to as 'customer service'. Within an Orthodontic Practice there [...]

By |2018-09-22T15:45:43+00:00January 30th, 2018|Patient Engagement, People Management, Practice Development|0 Comments

Learning in the workplace

How many times have you been on a training course, completed the end of workshop evaluation form, rated all elements 'great' including the inedible lunch and stewed coffee only to return to your workplace and put nothing into practice? I would imagine if you have experienced this you are not alone with many people [...]

By |2018-03-16T22:08:32+00:00January 26th, 2018|People Management, Practice Development, Training|0 Comments

Creating an orthodontic social media strategy

A quick look at the social media channels from a number of different orthodontic practices will reveal that everyone has a slightly different approach to how they engage with patients. Some reach out on a regular basis with the same message, duplicating content in the hope it reaches its target audience. Others carefully craft [...]

BOS launches new retainer campaign

At the British Orthodontic Conference in Manchester in September, the Society announced their latest campaign aimed at improving awareness of orthodontic relapse and promoting the lifelong use of retainers. Using the hashtag #HoldThatSmile, the Society aimed the campaign at both members and patients alike. National press quickly promoted the message with articles appearing in [...]

Invisalign announces an incredible 5 million patients

Invisalign has announced that they have recently provided aligners for their 5 millionth patient. This is an incredible achievement particularly considering it wasn't that long ago when they announced their 4 millionth patient. The growth in this orthodontic product can no doubt be attributed in part to excellent consumer marketing, high brand awareness amongst [...]

By |2018-03-06T11:45:41+00:00November 30th, 2017|Marketing, Orthodontics, Patient Engagement, Practice Development|0 Comments