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Running a busy practice, maintaining standards and prioritising your time against an incoming tide of competing tasks are just some of the challenges now regularly faced by practice owners. With patients expecting higher levels of service, more choice, faster treatment times and greater flexibility, the landscape for orthodontics has changed. Some practices have quickly adapted to the new demands placed on an orthodontic practice whereas others have been less able to do so and are now facing an uphill struggle to maintain the market position they may have previously enjoyed.
Patients are also becoming more aware of the opportunities to undertake orthodontic treatment and in their research are at risk of becoming confused about the options available and the outcomes that may be achieved. With little understanding of the complexities of orthodontic treatment, they risk being easily seduced by expensive marketing campaigns or low-cost offers that appear to be aligned to their needs but may not offer them the long-term solution they desire.
If this all sounds familiar, don’t worry, you are not alone, a number of practices we have spoken to have expressed concern that the demands on the practice owner or principle orthodontist have meant their attention is directed away from developing their practice and meeting the needs of new patients. Whether you are looking to resolve some long-standing concerns, attract more patients or find a way to differentiate yourself in a crowded marketplace, we can help you take your practice to the next level.