An opportunity for patient engagement
Whilst re-treatment will always provide opportunities for practices to gain new business, and there is likely to be a ready supply of patients coming back for a second or third round of treatment, the real opportunity here is for improving patient engagement.
Patients should leave your practice after treatment delighted with the results they have achieved but also with the experience they have had. This experience should extend past their active treatment and into the retention phase so irrespective of whether you recall them for retainer checks or keep in touch by other methods, you will be effectively engaging with patients and helping turn them into advocates for your practice.
There is also the added benefit in that motivated retainer wearers will come back for new retainers once their first set reaches the end of their working life or for repairs to their bonded retainer should this fail. This provides an opportunity for further patient engagement and to further promote your practice and changes that may have taken place since the patient finished their treatment.
For help improving your patient engagement process, please get in touch.