Patient engagement is a term that has become extremely popular throughout differing disciplines in healthcare. However, the term is often misconstrued, misused and difficult to interpret. We see it as a simple tool that other industries have utilised to increase consumer satisfaction and drive repeat business, and it's simply referred to as 'customer service'. Within an Orthodontic Practice there [...]
How many times have you been on a training course, completed the end of workshop evaluation form, rated all elements 'great' including the inedible lunch and stewed coffee only to return to your workplace and put nothing into practice? I would imagine if you have experienced this you are not alone with many people [...]
A quick look at the social media channels from a number of different orthodontic practices will reveal that everyone has a slightly different approach to how they engage with patients. Some reach out on a regular basis with the same message, duplicating content in the hope it reaches its target audience. Others carefully craft [...]
At the British Orthodontic Conference in Manchester in September, the Society announced their latest campaign aimed at improving awareness of orthodontic relapse and promoting the lifelong use of retainers. Using the hashtag #HoldThatSmile, the Society aimed the campaign at both members and patients alike. National press quickly promoted the message with articles appearing in [...]
